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White Papers

WordsDevelop whitepaper topics and content

–Develop a content list
–Write the paper
–Market the paper – eg. on LinkedIn, newsletters
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Check out whitepapers Spark Marketing has developed – click on the links below:
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The Importance of Fronting

Impulse Purchase Insights

Shopper Purchase Behavior (Consideration Set)
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Shopping Myths Busted
Recent Posts
  • Retail Transformations drive Shopping Behavior
  • Outbound Marketing is dead! Long live Inbound Marketing! Really?
  • Integrate online and offline customer experiences to drive engagement!
  • It IS about Marketing!
  • The key to driving growth in the digital age
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